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  • Sara Web Designer

Case Study: Establishing a Strong Online Presence for an Author and Speaker


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In today's digital age, having a strong online presence is crucial for any author and speaker looking to connect with their audience and promote their work. But how do you make sure your website and branding effectively communicate your message and stand out in a crowded market?


Introducing our latest case study: a comprehensive website and branding design for Shana Abraham, an emerging author and speaker in the global women's empowerment efforts. Through extensive research and collaboration with the client, we were able to create a visually stunning and user-friendly website that effectively communicates Shana Abraham's unique message and positions them as a thought leader in their field.


Join us as we take a deep dive into the process and strategies used to elevate Shana Abraham's online presence, and discover how a well-designed website and branding can make all the difference in reaching and engaging with your target audience.


The Challenge


Shana Abraham, a successful author and speaker, wanted to increase her online presence and reach a larger audience. She didn't have a website and didn't effectively showcase her books, speaking engagements, or media appearances. She needed a new website that would better highlight her work and make it easy for potential clients and readers to learn more about her and her offerings.



The Solution


We worked closely with Shana Abraham to create a new website that would effectively showcase her work and make it easy for potential clients and readers to learn more about her and her services. We started by conducting market research and implementing a strategy and creating a brand.


We then created a new design that was visually appealing, easy to navigate, and optimized for mobile. The new website featured high-quality images of Shana Abraham's books, a clear and concise overview of her speaking engagements and media appearances, and a simple and easy-to-use contact form.


We also incorporated a blog section, where Shana Abraham can share her thoughts and insights on her industry, and a press section, where her articles and interviews in the media can be found.


The Results


The new website was a huge success for Shana Abraham. Since the launch, the website's traffic increased by 90%, and the number of speaking engagement requests increased by 30%. The website's new design, user-friendly layout, and clear organization of information made it easy for potential clients and readers to learn more about Shana Abraham and her offerings.


The website also helped to establish Shana Abraham as a thought leader in her industry, thanks to the media section, which helped to increase her media exposure and further establish her credibility as an expert.




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Conclusion


The redesign of Shana Abraham's website was a great example of how a well-designed website can help an author and speaker to establish a strong online presence and reach a larger audience. The new website not only helped Shana Abraham to increase her speaking engagement requests but also helped her to establish herself as a thought leader in her industry. As a designer, it is important to understand the needs of the business and create a website that met those needs perfectly.



Are you ready to take your online presence to the next level? Don't wait any longer to make an impact. If custom branding and web design is what you're looking for, then apply today! We would love to speak with you and help turn your vision into reality so we can elevate your online presence and drive more business to you.


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